When Marvin Allsup was 15, he told his wife he would someday start a business whose sole mission was to help others. Today, he’s proud to say that vision has become a reality through The Allsup Company.

The mission of The Allsup Company is to enrich lives and empower businesses through innovative solutions and exemplary service, fostering a culture of inclusivity, trust, and community support.
Marvin explains, "Business success is not measured by financial gain; it’s about the positive impact your business has on the community and the legacy it builds for future generations."
His vision has always been to create a business ecosystem where personal well-being and professional excellence go hand in hand. The Allsup Company strives to be a leader in the industry and is known for its commitment to quality, innovation, and social responsibility.
Through their work, they aim to build a lasting legacy reflecting their business acumen and dedication to improving the world.
At The Allsup Company, they take pride in their policy of not requiring deposits before starting a project.
Why Allsup Company Transformed Its Approach to Deposits

Traditionally, deposits benefit the company while offering little to the customer. "So, we found a way to stay true to our mission by transforming the deposit into something that benefits our customers while furthering our mission of helping others," Marvin explains.
Now, when a customer pays a deposit with Allsup LLC, they can receive up to 40% off the service they’ve booked, depending on the type of service. This change aligns with their mission of giving back to the community.
While many service companies use deposits as security or collateral to ensure the delivery of goods or services, Allsup LLC has maintained its "no deposit required" policy for years. Allsup Life Media is here to break down some of the common reasons why deposits are typically requested.
4 Common Reasons Why Businesses Ask for Deposits
Poor Credit
For some business-to-business (B2B) customers, a poor credit history can pose a financial risk to the service provider. Deposits are often required to ensure the customer is financially committed to the project. This approach protects businesses from potential non-payment, which can disrupt cash flow, particularly for smaller companies or larger projects.
High-Cost or Custom Projects
Larger projects, whether for businesses (B2B) or consumers (B2C), often involve significant upfront costs for materials, labor, and planning. For custom projects—such as tailored installations or bespoke services—a higher financial commitment is needed from both sides. A deposit ensures that both parties are fully invested in the project’s completion and protects the service provider from financial loss should the client back out mid-project.
Long-Term Projects
When a project is expected to extend over a long period, service providers typically request deposits to cover ongoing operational costs. Materials, labor, and equipment must be secured throughout the project. A deposit acts as financial security, ensuring the provider has the resources to keep the project on track without interruptions caused by cash flow issues.
Late Cancellations
Late cancellations can be highly disruptive. "We've encountered situations where customers cancel their projects on the scheduled day or fail to be present when we arrive," Marvin explains. This wastes resources and prevents the Allsup Company from serving other customers whose projects help further our mission of helping people in need. Deposits help deter cancellations by ensuring both parties are financially committed to the project.
The Allsup Company has sometimes gone as long as 60 days without receiving payment for completed projects. For a small, family-run business, that’s a long time to go without compensation for work and resources already invested.
Frustrating? Absolutely. But Marvin says that changing our long-held 'no deposit required' policy was difficult despite these challenges. The Allsup Company has served hundreds of clients without these issues, making implementing a new policy all the more challenging.
Here’s How Allsup Transformed Their Deposit Policy
In 2023, The Unity Bridge Foundation was established to direct the after-tax profits of The Allsup Company toward combating homelessness and supporting individuals facing unique challenges.
When customers pay a deposit, they’re not just securing their appointment but actively contributing to our mission to help as many people as possible. Every deposit fuels our efforts to create lasting community improvement.
So, while we don’t require deposits, they represent more than a transaction. They symbolize a cycle of giving back to the community.
With Allsup Life Media, we strive to tell the stories that matter. The Allsup Company’s dedication to its mission is a shining example of how businesses can do well by doing good.
Click here to learn more about Allsup LLC's history and the Allsup brands.
Comments