Where Your Deposit Goes: From Projects to Purpose
- Allsup Life Media
- Jun 20
- 2 min read
Updated: Jun 23
You may notice something different when you book a service with The Allsup Company: we don’t require a deposit to book your service appointment. That’s not a glitch in our system or a sales trick. It’s intentional. And behind that decision is a story rooted in empathy, innovation, and a deeper mission to serve.
We believe leadership starts with service, not status. That belief flows through every Allsup Brand, every Visionary Officer, and every client interaction.
In this article, we want to explain the heart behind our deposit policy and how we’ve transformed a standard business practice into an impact tool.
A Legacy of Service, Not Sales
When Marvin Allsup was just 15 years old, he told his now-wife, Ashley, that he would build a business whose mission was to help others.
That wasn't a vague ambition. It was a promise that evolved into The Allsup Company, a multi-brand family designed to blend business excellence with community impact.
Over the years, hundreds of clients received services without being asked for a deposit. This principle reflected our faith in people and our commitment to building trust, not just transactions.
Why Deposits Are Common (But Not Always Helpful)
Most companies ask for deposits to:
Offset the cost of materials
Guard against cancellations
Protect themselves from clients with poor credit
Secure a commitment for long-term projects
These are practical, even necessary, reasons in many industries. But at The Allsup Company, we asked a different question: How can deposits benefit the customer, too?
A New Model: Purpose-Driven Deposits
Rather than make deposits mandatory, we made them optional and transformational. Now, when clients choose to place a deposit:
They may receive up to 40% off their service total (depending on the project).
They secure their service date with priority booking.
They contribute to The Unity Bridge Foundation, our nonprofit arm dedicated to supporting families and individuals facing homelessness and crisis.
This isn’t just about protecting our business. It’s about protecting communities.
100% of Allsup After-Tax Profits To Unity Bridge
That’s right, The Allsup Company has committed 100% of its after-tax profits to the Unity Bridge Foundation.
"We’re not building a business to hoard wealth. We’re building an ecosystem of service, where success is measured by the number of lives we touch" - Marvin Allsup, Allsup CVO
Your deposit doesn’t just lock in your appointment. It feeds a mission, creates shelter, funds a meal, and gives someone a second chance.
Why This Matters to You and Us
We live in a world that often prioritizes speed over substance and profits over people.
You’re not just another client to us.
You’re a partner in our purpose.
By choosing to do business with Allsup, you’re aligning with a movement, a legacy of balance, empathy, and transformative leadership.
When you choose to leave a deposit, you’re making more than a payment. You’re planting seeds of hope.
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