top of page

Why TACO? Understanding Our Brand Identity

TACO - The Allsup Company

Welcome to the world of TACO - The Allsup Company. If you've ever wondered why we chose the name TACO and what it stands for, you've come to the right place.

In this blog post, we'll take you on a journey through our brand's evolution, the significance of our acronym, and how it encapsulates our mission, values, and services.

The Evolution of The Allsup Company

Our story began in 2014 with Marvin Allsup's vision of a world where technology ruled and the need for support grew.

This vision led to the birth of M.A. IT Services, a company that started with help desk support and home computer repairs.

We quickly became a force as a provider for Geekatoo, and soon after, we saw the endless possibilities for office installation, home assembly services, and more. This led to the creation of Furniture & Fitness Equipment Assembly Services.

By 2015, we had grown beyond our original scope, evolving into M.A. Services. Offering over 100 different services, we climbed the ladder to become a top-rated provider for's home services platform.

In 2020, The Allsup Company was formed to position the various services as separate brands. Three short years later, we now offer six service brands to cater to all your residential and commercial needs.

The Birth of TACO

As we expanded and diversified our services, we felt the need for a brand identity that would encapsulate our growth and the breadth of our offerings. That's when TACO was born.

TACO, standing for The Allsup Company, is not just an acronym; it's a representation of our commitment to providing a wide array of services under one umbrella.

The Allsup Company Logo

The Significance of the Acronym

Each letter in TACO holds a special significance. 'T' stands for 'The', signifying our uniqueness in the industry.

'A' stands for 'Allsup', our founder's last name, representing our roots and the legacy we carry forward.

'C' stands for 'Company', reflecting our corporate identity.

And 'O' stands for 'Organization', symbolizing our organized and systematic approach to providing services.

The Values We Stand For

At TACO, we stand for excellence, trust, and customer satisfaction. These values are the pillars of our brand and are embodied in our acronym.

We strive for excellence in all our services, foster trust with our customers, and aim to achieve the highest level of customer satisfaction.

Our Mission as TACO

Our mission is to empower our clients by delivering exceptional home and commercial services that simplify and enrich their lives.

We're dedicated to excellence, fostering trust, and building lasting relationships in the Baltimore community and beyond. The TACO acronym aligns perfectly with this mission, serving as a constant reminder of what we strive to achieve.

TACO in Action: Our Services

TACO represents a wide array of services designed to cater to all your residential and commercial needs.

From expert home and business solutions to furniture and fitness equipment assembly, moving services, delivery and courier services, handyperson services, and personalized concierge services, TACO is committed to simplifying your life with solutions for your home and business demands.

The Impact of TACO on Our Brand

Adopting the TACO acronym has had a positive impact on our brand. It has given us a unique identity in the market and has made it easier for our customers to recognize and remember us. It has also helped us communicate our mission and values more effectively.

Why Choose TACO?

Choosing TACO means choosing a partner that is committed to simplifying your life with a wide array of home and business services.

It means choosing a company that values excellence, trust, and customer satisfaction. It means choosing a company with a rich history and a vision for the future.

But most importantly, choosing TACO means becoming a part of our family, where your needs are our priority.

Desk and chair Assembled in Baltimore, MD

We invite you to explore our services and see how TACO can simplify your life.

Whether you need help with furniture assembly, IT support, moving, or any of our other services, our team is ready to assist you.

Book a service today and experience the TACO difference. Leave a comment below to share your thoughts or experiences with TACO.

Share this blog post with your friends and family to help them understand our brand identity. And don't forget to follow The Allsup Company on social media to stay updated on our latest news and offers.

Call or text us at (202) 517-TACO (8226) to book your next appointment

Welcome to the TACO family!


bottom of page